Answer Happy

3. A group of consumers have been invited to a graduation
celebration and have decided to take beverages and food for the
celebration. They shop at Kroger, where they purchased more premium
beverages and food for the occasion, primarily because they were
aware that other attendees would see and would evaluate their
purchases. Which reference group influence factor is affecting
these consumers’ purchase decisions?
a. Consumer
degree of conformity
b. Perceived
power and expertise of the group
c. Level of
product conspicuousness
d. Consumer need
for affiliation
e. All of the
above are factors that are influencing these consumers’ purchase
decisions.
4. Bill and Tanesha want to become coin collectors and members
of COINAGE, a coin collectors' club from which they would receive a
monthly magazine and invitations to exclusive events. Membership in
the club is considered prestigious. For Bill and Tanesha, this coin
collectors' club is an example of a(n) ________ group.
a.
comparative
b. normative
c. informal
d.
membership
e. symbolic
5. This ad from Silk Almond (Click to watch ad) appeals
primarily to this core American value.
https://www.ispot.tv/ad/IOzk/silk-almon ... top-me-now
a. Time and
activity
b.
Hopefulness
c.
Youthfulness
d. Achievement
and success
e.
Humanitarianism
6. Tropicana is targeting consumers who are in the longest stage
of the traditional family life cycle, also known as the “full-nest”
stage, with a new line of breakfast products. Tropicana is
therefore targeting consumers in this stage.
a.
Bachelorhood
b.
Honeymooners
c.
Parenthood
d.
Post-Parenthood
e.
Dissolution