Answer Happy

1. Which of the following is true of public relations?
a. It provides quick incentives to make product purchases.
b. It emphasizes news and events rather than sales.
c. It is the most widely used promotional tool.
d. It cannot be used to dramatize a product or company.
e. It involves training a dedicated sales force to meet
customers.
2. Which of the following is a disadvantage of advertising?
a. It only provides one-way communication with customers.
b. It reaches targeted customers too slowly in most cases.
c. It does not allow dramatization of the brand or company.
d. It can be too customized and only attracts small, niche
markets.
e. It is the most costly promotion tool for companies.
3. In a promotion mix, ......... occurs when a firm's sales
force makes individual presentations to consumers for the purpose
of promoting sales and building customer relationships.
a. crowdsourcing
b. advertising
c. personal selling
d. merchandising
e. public relations