A marketing researcher surveyed 96 individuals, asking them if they liked a new product concept or not. The results are
Posted: Wed May 04, 2022 12:50 pm
A marketing researcher surveyed 96 individuals, asking them if
they liked a new product concept or not. The results are shown in
the accompanying table. Convert the data into percentages for each
gender class. Then construct a chart of the counts and a chart of
the percentages. Discuss what each conveys visually and how the
different charts may lead to different interpretations of the
data.
Survey Data:
Yes No
Males 28
46
Females 11
11
they liked a new product concept or not. The results are shown in
the accompanying table. Convert the data into percentages for each
gender class. Then construct a chart of the counts and a chart of
the percentages. Discuss what each conveys visually and how the
different charts may lead to different interpretations of the
data.
Survey Data:
Yes No
Males 28
46
Females 11
11