Answer Happy

The owner of a trendy decoration business needs to decide where
to locate their next boutique. She has retained a short list of
four shopping malls and she wishes to locate the new boutique in
one of them according to four selection criteria. The most
important criterion is the type of clientele which will be
given a weight of 1. The second most important criterion is the
rental cost whose weight is 95% of clientele,
that is, 1×95/100=0.95. The third criterion is the visibility of
the indoor mall whose weight is 90% of the weight of
rent. The fourth criterion is the volume of
traffic and is weighted as 80% of the weight of rent.
Finally, she assessed the four malls by assigning a grade of Poor,
Fair or Good to each criterion as reported in the table below.
Criteria
Location alternatives
1
2
3
4
Type of clientele
Good
Good
Fair
Poor
Rent
Fair
Good
Good
Poor
Indoor mall
Poor
Poor
Good
Good
Traffic volume
Fair
Poor
Good
Good
Answer here and show your computations: