Wordcount – Max 2500 words Your task is to draft an international marketing plan for a UK based firm that has been estab
Posted: Wed May 04, 2022 7:44 am
Wordcount – Max 2500 words
Your task is to draft an international marketing plan for a UK
based firm that has been established in the last five years which
pioneers the green marketing and/or sustainability agenda. You can
choose a firm from the list below or select firm of your choice
(which MUST be approved by your tutor). Choose a product-based
company than a service-based one.
List of firms:
HiP Chocolate
Grow Bristol
UnPackaged
Toast
Fat Face
&Keep
Suusco
The Vegan Kind
Conscious Chocolate
Only Naturals
Shoreline Shavings
Good Hemp
PowerBikes
The Sustainable Watch Company
Having chosen the firm, you are expected to draft a report that
analyses the current marketing mix strategies of the firm and
suggest an international market that the chosen firm could
potentially enter. In so doing, your report should provide the
following details:
MK7041 – ASSESSMENT BRIEF COMPONENT 2 – TERM 2 2021/22
The historical background, origin and introduction to the
firm
A brief insight into the firm’s current local/global marketing
operations
Deciding which market to enter and how (Market selection and
market
entry strategy)
Segmentation, targeting and positioning strategies in the new
market
International marketing mix strategies focusing on the levels
of
standardisation and adaptation in the new market
Key recommendations
It is expected that in writing your report, you will draw on the
international marketing theories and the relevant literature. Your
arguments and analysis must be based on strong secondary research
gathered from credible sources (both academic and industry based).
Primary research is not required for this project.
Suggested structure
You have been asked to produce an individual report. Your report
may follow the following suggested structure:
Title Page, including the given title in full and student number
(no names, MUST include wordcount)
Word count (excluding executive summary, contents page,
appendices and reference list)
Executive Summary (No more than 200 words)
Contents Page
Introduction to the report (purpose of the report, methodology
and structure)
A brief introduction to the firm, its background, origin,
strategic objectives
A brief introduction to the extent of the firm’s local/global
operations and
its international competitiveness
Deciding which international market/s to enter
An evaluation of the firm’s market entry modes into the new
market
An evaluation of the firm’s international marketing strategies
in the new market (standardisation vs adaptation of the 4Ps or
7Ps)
Recommendations
Conclusion
Reference list (in ‘Cite them Rite’ format)
Your task is to draft an international marketing plan for a UK
based firm that has been established in the last five years which
pioneers the green marketing and/or sustainability agenda. You can
choose a firm from the list below or select firm of your choice
(which MUST be approved by your tutor). Choose a product-based
company than a service-based one.
List of firms:
HiP Chocolate
Grow Bristol
UnPackaged
Toast
Fat Face
&Keep
Suusco
The Vegan Kind
Conscious Chocolate
Only Naturals
Shoreline Shavings
Good Hemp
PowerBikes
The Sustainable Watch Company
Having chosen the firm, you are expected to draft a report that
analyses the current marketing mix strategies of the firm and
suggest an international market that the chosen firm could
potentially enter. In so doing, your report should provide the
following details:
MK7041 – ASSESSMENT BRIEF COMPONENT 2 – TERM 2 2021/22
The historical background, origin and introduction to the
firm
A brief insight into the firm’s current local/global marketing
operations
Deciding which market to enter and how (Market selection and
market
entry strategy)
Segmentation, targeting and positioning strategies in the new
market
International marketing mix strategies focusing on the levels
of
standardisation and adaptation in the new market
Key recommendations
It is expected that in writing your report, you will draw on the
international marketing theories and the relevant literature. Your
arguments and analysis must be based on strong secondary research
gathered from credible sources (both academic and industry based).
Primary research is not required for this project.
Suggested structure
You have been asked to produce an individual report. Your report
may follow the following suggested structure:
Title Page, including the given title in full and student number
(no names, MUST include wordcount)
Word count (excluding executive summary, contents page,
appendices and reference list)
Executive Summary (No more than 200 words)
Contents Page
Introduction to the report (purpose of the report, methodology
and structure)
A brief introduction to the firm, its background, origin,
strategic objectives
A brief introduction to the extent of the firm’s local/global
operations and
its international competitiveness
Deciding which international market/s to enter
An evaluation of the firm’s market entry modes into the new
market
An evaluation of the firm’s international marketing strategies
in the new market (standardisation vs adaptation of the 4Ps or
7Ps)
Recommendations
Conclusion
Reference list (in ‘Cite them Rite’ format)