Answer Happy

Michael Porter and Mark Kramer explored the idea of enhancing
business competitiveness while simultaneously advancing the social
conditions of the wider community. They described this concept as
'Shared Value'. Shared value has been described as the next
evolutionary paradigm in capitalism, a business environment in
which company Corporate Social Responsibility initiatives have
evolved.
How could the government and beverage companies, which sell
sugary drinks, incorporate shared values? It seems that both
parties pull from opposite ends. A simple way would be to implement
a sugar tax but then obviously companies will struggle because they
will have to increase their prices to compensate for this tax.
What other options are there for those two opposing forces to
incorporate shared values?