In the session on consumer behaviour, we acknowledged that there are some shortcomings with the traditional, linear cons
Posted: Mon May 02, 2022 9:14 am
In the session on consumer behaviour, we acknowledged that there
are some shortcomings with the traditional, linear consumer
decision-making model. In a core reading on this topic, the author
(Mickelson, 2013) notes several key points regarding how consumer
behaviour has been changing in recent years. Which of the following
is NOT a key change in consumer behaviour?
The zero moment of truth (when you grab a device and start
learning about a product or service you are thinking of purchasing)
is crucial in consumer decision-making today.
Consumers move in spider web patterns from one behaviour to the
next, influenced by different media across their journey.
The process of consumer decision-making today is less linear and
better represented by an interactive loop model.
There is no discernible pattern in how consumers make decisions
today, each individual consumer is unique in how they source and
interpret information, and their motivations for
purchasing.
are some shortcomings with the traditional, linear consumer
decision-making model. In a core reading on this topic, the author
(Mickelson, 2013) notes several key points regarding how consumer
behaviour has been changing in recent years. Which of the following
is NOT a key change in consumer behaviour?
The zero moment of truth (when you grab a device and start
learning about a product or service you are thinking of purchasing)
is crucial in consumer decision-making today.
Consumers move in spider web patterns from one behaviour to the
next, influenced by different media across their journey.
The process of consumer decision-making today is less linear and
better represented by an interactive loop model.
There is no discernible pattern in how consumers make decisions
today, each individual consumer is unique in how they source and
interpret information, and their motivations for
purchasing.