You are a consultant retained by Gibson Brands Inc. to advise on Marketing over the next 5 years. Can be in any country

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You are a consultant retained by Gibson Brands Inc. to advise on Marketing over the next
5 years. Can be in any country (please state which) or global.
Please write a 1500 word marketing plan.

You Are A Consultant Retained By Gibson Brands Inc To Advise On Marketing Over The Next 5 Years Can Be In Any Country 1 (38.71 KiB) Viewed 41 times

You Are A Consultant Retained By Gibson Brands Inc To Advise On Marketing Over The Next 5 Years Can Be In Any Country 2 (48.42 KiB) Viewed 41 times

You are a consultant retained by Gibson Brands Inc. to advise on Marketing over the next 5 years. Can be in any country (please state which) or global. Write a report (1,500 words* +/-10%) addressing the key issues including: • What are the brand values of Gibson? Heritage? History? • How important are: celebrity customers? other influencers? • What are the key media channels (Online and Offline)? Should the brand change to reflect changes in their target audience? How? Potential pitfalls (watch-outs). How could Gibson get it wrong? What is changing? How should Gibson "future-proof' its Marketing strategy? . .
The Brief 2 Note: This should be a strategy document focusing on Gibson's Marketing. Do NOT write a full Marketing plan. You may use any suitable strategic models/frameworks. You may ignore budgets; detailed channel recommendations are not required. SUBMISSION DEADLINE: February 20th 20221 at 23.59 ('Word' documents only, not pdfs) NO PARTICULAR STRUCTURE REQUIRED. APA7 Referencing. *Word Count Excludes Cover page, Contents page, References and any Appendices .