- Answer All Questions 1 (62.46 KiB) Viewed 33 times
Customer Relationship Management is a an attempt to satisfy ALL customers. b. an information technology based strategy for classifying customers ca promotional technique for getting new customers d. all of the above 2 Market share expansion means a Self new things to customer groups that you are already selling too b. Sell more of what you are already selling to the groups you are already selling to e Sell what you are already selling to the new groups d none of the above Which of the following is a family business? a A woman owns a small garage where her four sons work as mechanics b. A man owns a delivery service where his child does the dispatcher work cA woman is self-employed as a writer and is the only earner in her family d. None of the above are family businesses Customer loyalty is more likely to be retained when there is an abrupt transition of power a. True b. False 5 SWOT analysis examines a the situation, the work the organization, the tactics b. Internal and external advantages and disadvantages of a business c. the predictions of the Conference Board of Canada d the ethical issues of conducting business How to calculate cost-based pricing? a. Based on how much you spend on Marketing b. All expenses pluse the mark-up c. Based on how much you spend on research and development d. None of the above 6 7 Offering hair extension, hair styling, hair colouring and hair cuts at one salon is an example of a increase the productservice breadth b. increase the product/service depth c Increase market share d. Increase market segements 8 How to directly monitor the competition? a. Bookmark the websites and monitor b. Search them on social media c. Shop the competitors di all above 9 A coaching" management style depends largely on: a positive reinforcement b. negative reinforcement Cclear warnings. d team building 10 Which of the following is not part of Active Listening? a. using body language b. attending to the speaker c. asking for clarification d. summarizing 11 Which of the following is not a stage in the business life cycle: a introduction b growth c. maturity d decline 12 Which of the following is not one of the plans for retiring business owners? a retirement plan. b. estate plan c. succession plan, d. tax plan 13 We use hypothesis testing to figure out whether a particular assumption can be supported by the evidence a. True b. False