1. Which of the following is NOT a challenge in sending your domestic marketer to international markets? a. It will be d

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answerhappygod
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1. Which of the following is NOT a challenge in sending your domestic marketer to international markets? a. It will be d

Post by answerhappygod »

1. Which of the following is NOT a
challenge in sending your domestic marketer to international
markets?
a. It will be difficult to educate the marketer about
company-specific languages, knowledges, and
mindsets.
b. This is much more expensive than hiring from the locals
c. The marketer will need to develop his/her relationships with
local stakeholders from scratch.
d. The domestic marketer might adopt an ethnocentric view in
understanding the international market.
2.Which of the following is TRUE when
companies enter a foreign market with wholly-owned direct
investments?
a. The company does not need to make many business
decisions.
b. It exposes the company with a lower level of risk in the
international market.
c. It allows a higher level of business control than other
contract-based entry modes.
d. It does not require capital investments.
3.In resolving the international marketing tradeoff between
standardization and adaptation, which of the following
is NOT an advantage of
standardization?
a. Saving problems from parallel importing across international
markets for its standardized pricing
b. Brand consistencies across international markets
c. Fully address local consumers' needs and
preferences
d. Economics of scale
4.Which of the following entry modes requires deep
collaborations, high compatibilities, and resource
complementarities between the two parent companies to
work?
a. Joint venture
b. Wholly-owned foreign direct investment
c. Exporting
d. Licensing
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