1.(1) What were the key failures they made in Japan that leads
to their country of origin (COO)? Please apply the
standardization-adaptation framework in your analysis. (2) What can
American car brands do to fix their liabilities of COO in Japan?
(3) Do you think it is worth it for American car brands to fix
their liabilities of COO in Japan? Why or why not?
1.(1) What were the key failures they made in Japan that leads to their country of origin (COO)? Please apply the standa
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1.(1) What were the key failures they made in Japan that leads to their country of origin (COO)? Please apply the standa
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