1. Which of the following is TRUE when companies enter a foreign market with wholly-owned direct investments? a. It expo

[answerhappygod]

1. Which of the following is TRUE when companies enter a
foreign market with wholly-owned direct investments?
a. It exposes the company with a lower level of risk in the
international market.
b. It allows a higher level of business control than other
contract-based entry modes.
c. It does not require capital investments.
d. The company does not need to make many business
decisions.
2. American companies in international markets benefit
from the "Americanization" of consumer preferences across the
globe. Which of the following could be a driver for the
"Americanization" of converging consumer preferences across
international markets?
a. All of the other choices are correct
b. The Internet and social networking sites
c. Hollywood movies
d. New entertainment apps such as Netflix
3. Which of the following is NOT true about the
country-of-origin effect on consumers?
a. That consumers associating brand attributes/
personalities with country images.
b. That the country-of-origin effect is always a liability
for companies. Companies should do their best to eliminate such
stereotyping.
c. It creates a reputation spill-over across companies/ brands
from the same country.
d.
That the country-of-origin effect could be differently perceived
by consumers from different international markets.