Fairphone's strategy Fairphone is not your ordinary phone murer and the rest ordinary phone. Just looking speciwny toify

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Fairphone S Strategy Fairphone Is Not Your Ordinary Phone Murer And The Rest Ordinary Phone Just Looking Speciwny Toify 1 (47.65 KiB) Viewed 25 times

Fairphone S Strategy Fairphone Is Not Your Ordinary Phone Murer And The Rest Ordinary Phone Just Looking Speciwny Toify 2 (47.65 KiB) Viewed 25 times

Fairphone S Strategy Fairphone Is Not Your Ordinary Phone Murer And The Rest Ordinary Phone Just Looking Speciwny Toify 3 (49.13 KiB) Viewed 25 times

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Fairphone S Strategy Fairphone Is Not Your Ordinary Phone Murer And The Rest Ordinary Phone Just Looking Speciwny Toify 5 (30.71 KiB) Viewed 25 times

Fairphone's strategy Fairphone is not your ordinary phone murer and the rest ordinary phone. Just looking speciwny toify the Fairphone inferior phone for its price. It costs €450 (5500) and for that priceye that, compared to similar-price range model, bus credit this town insufficient memory capacity, limited chipset, since camera and indoor particularly sleek either But where Fairphone beats its competitors is in its sustainability and ethics. The phone is built in a modular way, making it easy to repair and replace component thereby extending the phone's lifespan. Furthermore, materials are sourced from sustainable sources. It is, for example, the first phone manufacturer using Eairtrade certified sold. And Fairphone takes precious care of the rights, wages and working conditions of workers in their Chinese factories. This makes it the most sustainable and ethical phone manufacturer on the planet. Making an impact Of course, being the tiny company they are, Fairphone will never outcompete their giant competitors in terms of sales. But that's not their aim. The company was founded to raise awareness for sustainable and ethical manufacturing in the smartphone industry and to set an example. This, so they hope, will help others follow, thereby making the entire industry more sustainable. I am optimistic they achieve this goal because the time is right. Not only because climate awareness is higher than ever before and interest in sustainable products is raising, both amongst consumers and producers. But also because the smartphone industry is mature and saturated. Despite the incremental innovations introduced every year-better screens, better cameras, faster chipsets, and so on-the smartphone is a finished product.
But the major into the makes what Fairphone is doing pyramid, the average phone is time it helped in Chen left is people's need to make a diference is what the Fairphone heldon Fairphone's Achilles' heel For full disclosure. I don't own a Fairphone, and neither do I plan to buy one on one hand this is because it is even more sustainable to keep my current phone instead of buying a new one even if it is the Fairphone. But the main reason is that I don't believe the modular design Fairphone is using is at the end the right route for mobile phones to go in the mass consumer market. Producing a modular phone that customers can disassemble may work for a niche, but I don't see it working for the large majority of consumers. a It works if people are willing to keep their phone for a longer time, repair it and upgrade it. But that requires a dramatic change in consumer behavior. Driven by a quest for novelty, consumers are used to buy products and replace them quickly as soon as new models are introduced. This applies to smartphones, but also to shoes, chairs, lamps or any other non-basic product. Circular business as alternative approach I don't see consumer behavior changing quickly. Therefore, the alternative and better solution may be creating a circular business. Following Fairphone's exampl sourcing is definitely something to work on to make phones more sustainable a ethical. That is a no-brainer. But on top of that, designing and manufacturing phones for full reuse and creating a circular supply chain and business model is can make the real difference. It means that, from the earliest design phase or
24 di traders themseleniowe have பாரிய ே pred the event with more expensive When designed for clarity. such tromwe industrially deconstructable is mee. And the only change the they retum their phone after their contract terwines for you to which hardly a change for them. This makes the circular oleh modular route. Challenging, but more natural and promis Conclusion What makes Fairphone remarkable is not simply the way they make thicie phones but the example they set in the industry, thereby inspiring others to create more sustainable and ethical phones. I am optimistic that they will achieve their goal to make the smarphone indu more sustainable, because the time is right. And it is not only right in the smart industry, but also in related industries such as the laptop and tablet indus smartphones, these are mature products for which we currently only see in innovations. Let Fairphone be an inspiration for those industries 100.
Final Exam 2021-2022 International Strategic Management BBA 300 Ad 24 www... anu pie as well as the way hey will berken en in the radio and we the information given in the article wring at least two of them and frameworks dised in clau provide a wirele internal way of the Fairphone 16 POINTS 2 Based on the information given in the article, and using at least two of the two and frameworks discessed in class provide a strategie external wnalysis of the environment in which Fairphone ha operating 16 POINTS 3. Based on the information given in the article, we at least one of the conceptos frameworlo discussed in class to analyze the business-level strately adopted by Fico 3 POINTS 4. Based on your own critical assessment of the situation, as well as your own knowledge about the industry at stake, use at least one conceptual tool or framework discussed in class to make (business level and/or corporate level) strategie recommendations to Fairphone executives, to help them develop their company 15 POINTS)