You have been hired as a marketing research analyst by P&G. Your boss, the marketing manager, is wondering whether the m

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You have been hired as a marketing research analyst by P&G.
Your boss, the marketing manager, is wondering whether the market
for toothpaste can be segmented based on the benefits consumer seek
while buying toothpaste. Explain the analysis that you will
conduct. Prepare one short questionnaire (not more than 7
questions) to capture the required information on which you will do
the analysis