In a study of relationship between household behavior and
shopping behavior, data on the following lifestyle statements were
obtained on a 7-point scale (1=disagree, 7=agree)
V1 I would rather spend a quiet evening at home than go
out to a party.
V2 I always check prices, even on small items.
V3 Magazines are more interesting than movies.
V4 I would not buy products advertised on billboards.
V5 I am a homebody.
V6 I save and cash coupons
V7 Companies waste a lot of money advertising.
Questions:
Q1 Interpret the total variance explained table (3
Marks)
Q2 Fill in the blanks (2 Marks)
Q2 Interpret the factors extracted and name these factors
(10 Marks)
In a study of relationship between household behavior and shopping behavior, data on the following lifestyle statements
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In a study of relationship between household behavior and shopping behavior, data on the following lifestyle statements
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