A large retail B2C customer wants to build a 360-degree view of its customers for its call center agents. The customer i

Business, Finance, Economics, Accounting, Operations Management, Computer Science, Electrical Engineering, Mechanical Engineering, Civil Engineering, Chemical Engineering, Algebra, Precalculus, Statistics and Probabilty, Advanced Math, Physics, Chemistry, Biology, Nursing, Psychology, Certifications, Tests, Prep, and more.
Post Reply
answerhappygod
Site Admin
Posts: 899559
Joined: Mon Aug 02, 2021 8:13 am

A large retail B2C customer wants to build a 360-degree view of its customers for its call center agents. The customer i

Post by answerhappygod »

A large retail B2C customer wants to build a 360-degree view of its customers for its call center agents. The customer information is currently maintained in the following systems:
1. Salesforce CRM
2. Custom billing solution
3. Customer master data management (MDM)
4. Contract management system
5. Marketing solution
What should a data architect recommend that would help uniquely identify the customer across multiple systems?

A. Store the Salesforce ID in all the solutions to identify the customer.
B. Create a custom field as external ID to maintain the customer ID from the MDM solution.
C. Create a custom object that will serve as a cross-reference for the customer ID.
D. Create a customer database, and use this ID in all systems.
Join a community of subject matter experts. Register for FREE to view solutions, replies, and use search function. Request answer by replying!

This question has been solved and has 1 reply.

You must be registered to view answers and replies in this topic. Registration is free.


Register Login
 
Post Reply