When configuring a goal, why is it useful to assign a goal value?

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answerhappygod
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When configuring a goal, why is it useful to assign a goal value?

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When configuring a goal, why is it useful to assign a goal value?

A. To determine the conversion rate
B. To calculate ecommerce metrics
C. To determine the popularity of each of your pages
D. To attribute monetary value to non-ecommerce conversions
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