A lower CPA does not necessarily indicate higher profit. Why?

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answerhappygod
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A lower CPA does not necessarily indicate higher profit. Why?

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A lower CPA does not necessarily indicate higher profit. Why?

A. A lower CPA may be due to changes in network distribution.
B. A lower CPA may also have lower sales volume, reducing overall profit.
C. A lower CPA may be due to changes in CPC bidding.
D. A lower CPA may be due to additions in negative Keywords.
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