Procter & Gamble (P&G) produces hundreds of products across multiple product categories. Its many billion-dollar brands—

[answerhappygod]

Procter & Gamble (P&G) produces hundreds of productsacross multiple product categories. Its many billion-dollarbrands—like Bounty paper towels and Crest toothpaste—are well knownin the industry and by millions of consumers around the world.P&G’s marketing departments have millions of dollars at theirdisposal to market P&G products across different channels, toreach consumers where they live, work, and shop.
Assume that you are one of the marketing managers for P&G’sHair Care category, including products such as Head & Shouldersand Pantene. You and your team have been tasked with allocating $20million to different distribution channels to connect P&G’sHair Care brands with consumers. Which distribution channels areavailable to you, and which would prove most effective?
1. As the marketing manager for P&G’s Hair Carecategory, you decide to sell P&G’s hair products online throughP&G’s website. This is an example of which type of utility?
Place utility
Possession utility
Form utility
Time utility
2. P&G will sell through its website, through grocerystores, through drug stores, and through several otherintermediaries—all at the same time. The company is worried thatthere will be communication difficulties and disagreements betweenthese intermediaries. What would this channel member behaviorbe?
Channel cooperation
Channel conflict
Channel integration
Channel leadership
3. P&G will utilize wholesalers and retailerrelationships to make its hair care products available in everypossible outlet across the country. This is an example of whichtype of distribution intensity?
Direct
Selective
Exclusive
Intensive