A company is considering three vendors for purchasing a CRM system: Delphi Inc., CRM International, and Murray Analytics

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A Company Is Considering Three Vendors For Purchasing A Crm System Delphi Inc Crm International And Murray Analytics 1 (45.58 KiB) Viewed 9 times

A company is considering three vendors for purchasing a CRM system: Delphi Inc., CRM International, and Murray Analytics. The costs of the system are expected to depend on the length of time required to implement the system, which depends on such factors as the amount of customization required, integration with legacy systems, resistance to change, and so on. Each vendor has different expertise in handling these things, which affect the cost. The costs (in millions of $) are shown below for short, medium, and long implementation durations. Use the Excel template Decision Analysis to identify what vendor to select. Decision Alternative Delphi Inc. CRM International Murray Analytics Opportunity Loss Matrix Decision Alternative Delphi Inc. CRM International Murray Analytics Fill in the table below for maximum and minimum costs under each alternative. Carry out an analysis considering costs as negative numbers. Round your answers to the nearest cent. Maximum $ $ $ 8.05 $ 6.80 $ 7.25 $ Short Decision Alternative Delphi Inc. CRM International Murray Analytics $ $ $ Calculate the amounts foregone by not adopting the optimal course of action for each possible implementation duration. Determine the maximum opportunity cost for each alternative. Fill in the table below. If your answer is zero, enter "0". Round your answers to the nearest cent. Minimum $ $ $ 4.25 4.90 5.00 Future events Medium 49 $ Long Short $4.25 $4.90 $5.00 $ $ Conduct a decision analysis to evaluate the choice of a vendor. The aggressive strategy (maximax) is to choose the Delphi Inc. The conservative stratenv (maximin) is to choose the CRM International V $ $ $ Medium $5.55 $5.20 $5.25 Long $8.05 $6.80 $7.25 Maximum