SECTION C Problem Solving Essay Questions Instruction: Answer one question in this section. A firm has been experiencing

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Section C Problem Solving Essay Questions Instruction Answer One Question In This Section A Firm Has Been Experiencing 1 (37.79 KiB) Viewed 13 times

SECTION C Problem Solving Essay Questions Instruction: Answer one question in this section. A firm has been experiencing decreased business volume (low sales) for quite sometimes. The market of the firm is constituted by low-income consumers, and the firm's products were too expensive for this market segment. Questions: 1. Assuming you are the marketing manager of the company, identify what you would need for creating customer value, engagement, and relationships. (7 marks). 2. Identify and list the factors that could have affected the low-income consumers' buying behaviors towards the company's products. (7 marks). 3. Identify and discuss the strategies you can design to achieve product differentiation and positioning. (7 marks).