Which describes an effective method of ensuring the change in focus is supported across the company?

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An organization that has led its market for software has seen a sharp decline in local installations of its software. Customers are increasingly preferring its subscription-based cloud solution. As the organization rapidly adapts its product offering to favor subscription-based cloud solutions, some people within the company do not agree with the new focus. Which describes an effective method of ensuring the change in focus is supported across the company?

Developing detailed service descriptions and design documentation
Surveying key customers who recently moved to the cloud solution
Identifying key internal stakeholders and developing a communication plan to address their concerns
Ensuring the company vision and mission are visible to everyone across the organization