QUESTION 15 The marketing manager for Brand A Razors, a strong national brand, believes he knows how customers will reac
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QUESTION 15 The marketing manager for Brand A Razors, a strong national brand, believes he knows how customers will reac
QUESTION 15 The marketing manager for Brand A Razors, a strong national brand, believes he knows how customers will react to a new product offering, but he conducts market research so that he can provide justification for this new product. This cannot be considered quality market research because it O is a result of the methodical analysis of data enhances good decision making is not impartial and objective enhances the validity of the information O fails to prejudge the outcome