T.H.E.Is a medium sized company with 20 employees. T.H.E. stands for "The Hidden Eye. The company has just become the ex

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T H E Is A Medium Sized Company With 20 Employees T H E Stands For The Hidden Eye The Company Has Just Become The Ex 1 (43.15 KiB) Viewed 57 times

T.H.E.Is a medium sized company with 20 employees. T.H.E. stands for "The Hidden Eye. The company has just become the exclusive importer of a low profile security surveillance system (hidden camera) that works with iPhones and Android phones. The device has five different configurations: • A plush animal where the camera is in one of the eyes of the animal • A desktop alarm clock where the camera is hidden in the 12 o'clock position A fountain pen where the camera is hidden in the top end of the cap • A picture frame where the camera is hidden in the picture frame • A Paper weight where the camera is hidden in one of the sides of the object Each unit is capable of supporting two-way audio, HD 1080P video, wireless connection to the phone apps, and recording capabilities The company plans to sell all of the versions via online sales directly to consumers and to businesses and also through retail store chains using its five person sales force plus a sales manager. The manufacturer has agreed to supply up to a thousand units per month of each type with a minimum quantity of 250 units of each per month. T.H.E. imports each unit at a final (delivered to their storage unit) cost of $85. THE.plans to keep its annual labor costs attributable to this new product line just under $2 million. Your Task Please design an Integrated Marketing Plan structure for T.H.E company. This structure must list all the components of the proposed marketing plan. You DO NOT need to make recommendations for all components. However, you MUST make recommendations for segmentation, targeting positioning promotional mix (including advertising, sales promotion, digital marketing, personal seling, sales force management etc.pricing, distribution (the place element of the marketing mix). You must provide a rationale for your recommendations and, where appropriate, you must link your recommendations to the relevant marketing concepts. Your answers should be in Kuoping with overall external conditions (social, economic, political legal ethical. etc