Profile of Lamborghini: Founded in 1974, it is a
manufacturer of pure and visionary super sports cars, with these
characteristics: fascinating design, supreme driving dynamics,
technological capability, sophisticated workmanship, and the
highest level of quality. The company’s product lines include
automobiles, marine engines, motorcycles, and branded merchandise.
Throughout its history, Lamborghini has envisioned and presented a
variety of concept cars, beginning in 1963 with the very first
Lamborghini prototype, the 350GTV. At the 2014 Paris Motor Show,
Lamborghini unveiled the Asterion LPI910-4 hybrid concept car.
Lamborghini has been a legend in the world of luxury for a long
time.
Profile of Skoda: It was founded in 1895 in today's
Czech Republic (then part of Austria-Hungary). Skoda cars are now
made in factories in the Czech Republic, China, Russia, India, and
Slovakia. Its cars in being sold in 102 countries. In 2017, the top
markets in terms of quantity of sold units are China, Germany,
Czech Republic, Great Britain, Poland, Russia, France, Turkey,
Italy, and Austria. Current models include Kodiaq – SUV, Karoq -
compact SUV, Kamiq - crossover SUV, Superb III - Compact executive
car, Octavia III - Small family car, Rapid - Small family car,
Fabia III – Supermini, and Citigo - City car. The cars are
mass-produced globally in order to provide an affordable choice for
a large target group of consumers.
Please before answering the question, read the info
above. It illustrates the profiles of two brands, Lamborghini and
Skoda, including an example of how these cars are advertised. Your
task is to analyze the functional and symbolic dimensions of the
two brands and then make comparisons. To answer this question, you
may leverage the below framework depicting the ‘social
psychology of the brand’ according to the
coursebook.
The question is worth 8 points
- Symbolic And Functional Brands Profile Of Lamborghini Founded In 1974 It Is A Manufacturer Of Pure And Visionary Super 1 (334.66 KiB) Viewed 76 times