2 Respondent Likelihood of Purchase Gender Income A 5 3 B 4 3 с 4 2 2 2 D 3 2 1 1 1 2. E 1 1 2 F 5 2. 3 3 3 5 N G H 4 1

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2 Respondent Likelihood of Purchase Gender Income A 5 3 B 4 3 с 4 2 2 2 D 3 2 1 1 1 2. E 1 1 2 F 5 2. 3 3 3 5 N G H 4 1 3 1 1 2 2. I J 1 1 2 2 1 1 K L 2 3 5 5 M 2 co 3 4 1 N O 3 1 2 CONN60 P 3 1 2 3 4 2 2 3 3 5 2 Q R S T N 1 1 2 1 Likelihood of purchase: very likely 5, likely 4, undecided 3. unlikely 2, very unlikely 1; Gender: male 1, female 2

2. Analyze the data on page 283 (the Likelihood data). Recall that value codes are presented below the data table. a) Present descriptive statistics of Likelihood by Gender in the following format. What do they tell about Likelihood and Gender? Statistic Male Female Number of observations Mean Median Mode SD

b) Cross tabulate Likelihood by Gender in the following format. What does your table tell about Likelihood and Gender? Likelihood Very Likely Gender Male Female Row Total no entry here Likely no entry here Undecided Statistic Cell Freq Row % Column % Cell Freq Row % Column % Cell Freq Row % Column % Cell Freq Row 95 Column % Cell Freq Row % Column % no entry here Unlikely no entry here Very Unlikely no entry here place for grand total lahout likelihood and Income? Column Total 1111

d) Cross tabulate Likelihood by Income in the following format. What does your table tell about Likelihood and Income? Income Low Medium High Likelihood Statistic (<$30,000) ($30,000-75,000) (>$75,000) Row Total Very Likely Cell Freq Row % no entry Column % here Likely Cell Freq Row % no entry Column % here Undecided Cell Freq Row % no entry Column % here Unlikely Cell Freq Row % no entry Column % here Very Cell Freq Unlikely Row % no entry Column % here Column Total place for grand total