CASE STUDY What inspired you to launch the Nkukhu Box concept? The Nkukhu Box business model came about seeking solution

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CASE STUDY
What inspired you to launch the Nkukhu Box concept? The Nkukhu
Box business model came about seeking solutions to problems
experienced by other fast-food brands including Spykos Foods which
I developed. Nkukhu Box is a concept that has found its own
comfortable space to strive at and became a household brand in all
major townships. The Nkukhu Box brand has been under research and
development since 2013 with the first store launched in July 2016
2. What makes this concept unique – what sets you apart in the
marketplace? Nkukhu Box is a home of grilled chicken embracing Kasi
“township” flavours and lifestyle. We bring quality food and
flavours’ originating from our own Kasi’s, inspired by our own
stories and origin. We are a proud fast-food brand born from
African townships “e’Kasi”, with an understanding of the township
pallet and needs. Our brand aims to share our own local stories
with the world. The name “Nkukhu” is a well-known name in most
African languages meaning “chicken” Nkukhu Box is a well-supported
grilled chicken fast food franchise brand. Our menu is developed
with a clear understanding of African flavours and preferences. We
are a brand that creates and cherish food memories. We not only
serve amazing, tantalising quality food, but ‘we provide an eating
experience’. Nkukhu Box brand is founded to serve a purpose in the
South African township food industry. We offer high quality grilled
chicken products that are on par with international standards and
other big brands. Nkukhu Box has been created to embrace African
flavours, culture, lifestyle, and fashion through food. All other
big brands within the fast-food industry have their origin stories
to tell and these are shared with the world. It is time to have our
own African brand telling our own colourful stories to the world. A
true South African township brand that focusses on authentic Kasi
taste. 3. What made this the perfect site to situate your first
branch The first branch is perfectly situated on one of the main
roads leading to the heart of the Mamelodi Township. This meant in
a matter of days, 60% of Mamelodi residences would have passed by
and noticed the store. The store is conveniently located within the
residential area, which makes it easily accessible to our
customers, either by foot or vehicle.
QUESTION 1 1.1 Internet can be used as a tool for drawing up a
business plan. Critically discuss the use of the internet as a tool
for developing a business plan relating to the Nkukhu-Box. Write a
short explanation of 3-4 paragraphs (10)